# NLT Labs — Creative promo ideas (2026)

Beyond Drop 3 staples (shot glass, keychain, koozie, USB). All spec **reusable, desk/bar/travel worthy** — not booth trash.

## Drop 7 lineup (15)

| SKU | Category | Why it works |
|-----|----------|--------------|
| Whiskey stones + tin | Bar heritage | Pairs with shooters; keepsakes on bar cart |
| 16oz insulated tumbler | Drinkware | Stanley-class daily retention (Monday Merch 2026) |
| XL wool desk mat | Desk | Quiet tech flex; deboss not billboard |
| Leather cable roll | Tech utility | RELYmedia top trade-show performer |
| Metal luggage tag | Travel | 2026 travel-accessory trend |
| Enamel camp mug | Outdoor | Tailgate + hackathon campfire |
| Cocktail shaker set | Bar heritage | After-hours boardroom kit |
| Pickleball 3-ball tube | Sport trend | Outdoor event energy, 2026 spike |
| Loading hourglass desk toy | Desk + Fun Drop | Dev meme object; screenshot-worthy |
| Deboss notebook A5 | Desk | Moleskine-class conference staple |
| Metal bolt-action pen | Desk | Executive signing gift |
| Sticker collector tin | Street | Drop culture; sticker bomb lane |
| EDC mini flashlight | EDC | Knurled metal engineer carry |
| Crystal wine stopper | Bar heritage | Dinner party heirloom |
| Waffle bar towel | Bar heritage | Home bar / brewery crossover |

## Branding

- **Grail promo:** spine lockup (chevron + NLT on tag/panel) — see `MERCH-NLT-SPINE-LOCKUP.md`
- **Fun crossover:** hourglass + sticker tin use Fun Drop copy where noted
- **Bar cluster:** stones, shaker, stopper, towel, shot glass = cohesive VIP kit

## Future ideas (not yet mocked)

- RFID passport sleeve leather
- Pickleball paddle (full size — higher MOQ)
- Insulated wine tumbler stemless
- Desk magnifier / page holder
- Mini Bluetooth tracker tile
- Seed packet + terracotta pot “grow clarity” eco
- Poker chip ball marker set
- Webcam privacy slider aluminum

Generate: `.venv-3d/bin/python assets/merch-ideas/scripts/generate_hero_mockups.py --expansion v7`